Extra! Extra! Read all about it! News to feed your content marketing

  "In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as online newspapers, blogs, podcasts, and video...

Will 2018 be the year of Twitter? I think it might!

Twitter has everything you need to effectively engage in thought leadership content marketing; it helps you 'find good shit and share it' -- perhaps better than any other tool. Recent changes to the platform make it even more promising. Consider the content of this...

Curation ‘class’

Welcome to the first in a regular series of posts about things you can learn or do over the weekend in order to make your internet marketing presence even better. I call it 'Weekend Web Warrior'. Today, I'm going to show you how I use Wordpress in my morning curation...

@Buzzsumo may be the best content marketing tool you’ve never used

Matthew Barby, a Digital Marketing Expert at Hubspot writes: BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers...

On the subtle benefits of blogging…

  I have been enjoying Nilofer Merchant's new book Onlyness this week. I like it so much that I think it will become 'mandatory' reading for all my thought leadership clients moving forward. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World -...

Curating content with Press This to save time in social media

I talk with a lot of people who think that blogging is a huge time consumer, but as I'll show you in the following video, blogging can actually help you save time... https://youtu.be/qtA4MO916QM Here's the manual I used in the...

Why use Gmail in the browser?

Sure, you could use Apple Mail or Microsoft Outlook to receive and send your Gmail or G-suites email but why would you want to? Remember, my bias here is always to make things as simple as possible but no simpler and to never use two tools where one will do so let me...

9, 4 or 2: Which ranking signals really matter?

  My mantra here is 'things must be made as simple as possible but no simpler'. If you want to get found, what are the things you really need to pay attention to? Google of course does not tell us so we need to listen to industry oracles who have done the research to...

That time @ryanrhoten interviewed me

Ryan Rhoten is one of the world's leading experts on online reputation management. In July of 2015, he talked with me on his show about my content marketing workflow. You can hear the results...

That time I interviewed David Allen

Few books I've read have had more of a lasting impact on my life and thinking than the David Allen classic "Getting Things Done". A few years ago, I actually had the chance to interview David. Here's the audio file... [soundcloud...

That time I interviewed David Allen

Few books I've read have had more of a lasting impact on my life and thinking than the David Allen classic "Getting Things Done". A few years ago, I actually had the chance to interview David. Here's the audio file... [soundcloud...

Buffer just got even better!

Instagram is hot, but using it for content marketing can be a real pain because until now, it's really only available as a mobile app. My buddies at Buffer, however, have developed a hybrid approach that starts on the desktop and works really well in my initial...

7 reasons why I love Buffer

Here are the 7 reasons why I love Buffer! I'm coming up on the 4th anniversary of the day that I started using Buffer and I love it so much that I tell people if you only purchase one tool to help you manage social media, Buffer should be the one! Why such a strong...

Why do I focus on SEO?

Why do I focus on SEO? I think this image explains it as well as anything else... The internet has become more competitive and it's simply getting more difficult to rise above the rest. Forget about blaming changes to Google's algorithm -- there are just a lot more...

How to get found online in search

How to get found online is a critical question for anyone who has drunk the Kool-Aid around content marketing. Every day 200,000 new websites are launched and 2.1 million blog posts are written. How will you get found online? In his article 6 Things Your Website Still...