Powerful Stuff? How about irresponsible advertising?

Just saw this commercial for the first time. How irresponsible! No email marketing campaign ever worked like this and when Constant Contact represents that one might, they are setting false expectations about results that managers will have to continually explain away...

Email Overload: Research and Statistics [With Infographic]

Is your organization struggling with effectively communicating via email? You are not alone. Consider the following statistics: The average person spends 28% of the workweek reading and responding to email – The McKinsey Global Institute found that an average employee...

Don’t be a Rosie. Ruiz that is…

How did I miss this story until last night?!Rosie Ruiz (born 1953) is a Cuban American runner who was declared the winner in the female category for the 84th Boston Marathon in 1980, only to have her title stripped eight days after the race when it was discovered that...

Extra! Extra! Read all about it! News to feed your content marketing

  "In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as online newspapers, blogs, podcasts, and video...

Will 2018 be the year of Twitter? I think it might!

Twitter has everything you need to effectively engage in thought leadership content marketing; it helps you 'find good shit and share it' -- perhaps better than any other tool. Recent changes to the platform make it even more promising. Consider the content of this...

Curation 'class'

Welcome to the first in a regular series of posts about things you can learn or do over the weekend in order to make your internet marketing presence even better. I call it 'Weekend Web Warrior'. Today, I'm going to show you how I use Wordpress in my morning curation...

@Buzzsumo may be the best content marketing tool you've never used

Matthew Barby, a Digital Marketing Expert at Hubspot writes: BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers...

On the subtle benefits of blogging…

  I have been enjoying Nilofer Merchant's new book Onlyness this week. I like it so much that I think it will become 'mandatory' reading for all my thought leadership clients moving forward. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World -...

Curating content with Press This to save time in social media

I talk with a lot of people who think that blogging is a huge time consumer, but as I'll show you in the following video, blogging can actually help you save time... https://youtu.be/qtA4MO916QM Here's the manual I used in the...

Why use Gmail in the browser?

Sure, you could use Apple Mail or Microsoft Outlook to receive and send your Gmail or G-suites email but why would you want to? Remember, my bias here is always to make things as simple as possible but no simpler and to never use two tools where one will do so let me...

Why use Gmail in the browser?

Sure, you could use Apple Mail or Microsoft Outlook to receive and send your Gmail or G-suites email but why would you want to? Remember, my bias here is always to make things as simple as possible but no simpler and to never use two tools where one will do so let me...

That time I interviewed David Allen

Few books I've read have had more of a lasting impact on my life and thinking than the David Allen classic "Getting Things Done". A few years ago, I actually had the chance to interview David. Here's the audio file... [soundcloud...

7 reasons why I love Buffer

Here are the 7 reasons why I love Buffer! I'm coming up on the 4th anniversary of the day that I started using Buffer and I love it so much that I tell people if you only purchase one tool to help you manage social media, Buffer should be the one! Why such a strong...

Why do I focus on SEO?

Why do I focus on SEO? I think this image explains it as well as anything else... The internet has become more competitive and it's simply getting more difficult to rise above the rest. Forget about blaming changes to Google's algorithm -- there are just a lot more...