Dorie Clark: Thought Leadership 101

I'm glad to hear that thoughtleaders like Dorie Clark still think that thought leadership is a valid term: If you are pursuing thought leadership and would like to put some of Dorie's thoughts into action, I have developed a practical, tactical thought leadership workflow that I outline here. Contact me below and ask how we … Continue reading Dorie Clark: Thought Leadership 101

Thought leadership strategy and tactics

Thought leadership strategy is essential for getting found in Google but how to execute with the fewest moving parts is elegance! DaVinci said "simplicity is the ultimate sophistication" but what does that look like in a thought leadership workflow? Let's start with some thoughts from Google Plus 'meister' Mark Traphagen: Of Mark's 5 points, items … Continue reading Thought leadership strategy and tactics

3+ tools and tactics for ‘Being Known’

In order to be found in the 'Zero Moment of Truth', there are two main activities you need to master; FINDING and SHARING...