Mark W. Schaefer writes "Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn't want to change its mind? Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn't want to change its mind?" Go to the source to … Continue reading The truth about marketing, persuasion, and sales via @markwschaefer
I've been in computing since punchcards, and I've seen a few things along the way. The only saying that would be surprising is if I hadn't learned a few things during that time and developed some Strong biases about what makes a good end to end computing solution for a freelancer or individual consultant that … Continue reading What technology do I really need as a consultant just getting started?
Imagine a place where people go to actually watch ads and where marketers can take all the time they want to unfold a story. That magical place is called YouTube and UPS shows us how it’s done: If you can count on anything during the holidays, it's advertisements that take aim at your heart -- … Continue reading The Power of YouTube
Chrome extensions for Gmail! Here are my top 10 tools that make reaching 'inbox zero' in email a regular occurrence. Here's the list: I talk you through it here: You can see all the chrome extensions I'm using here:
Hmmm. Where did the weekend go? I spent mine pondering the demise of Google Authorship, David Amerland's book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence and attempting to understand and deploy Schema.org. Total #geekweekend! Here's the best of what I … Continue reading Thinking Google: The ‘Schema.org’ edition
30 years ago this summer I attended the Aetna employee benefit division training school along with some of the best people I've met in my business career and my life. We spent all summer long learning about dynamic asset management for pension plans and on the weekends [and sometimes during the week] we partied hard… … Continue reading Be there on time dressed to play…