Category: Thoughts

The truth about marketing, persuasion, and sales via @markwschaefer

Posted on by Todd Lohenry in Best practices, Curated Content, Marketing, Sales, Thoughts

Mark W. Schaefer writes "Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn't want to change its mind? Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn't want to change its mind?" Go to the source to … Continue reading The truth about marketing, persuasion, and sales via @markwschaefer →

What technology do I really need as a consultant just getting started?

Posted on by Todd Lohenry in Blogging, Content Marketing, Linux, Technology, Thoughts

I've been in computing since punchcards, and I've seen a few things along the way. The only saying that would be surprising is if I hadn't learned a few things during that time and developed some Strong biases about what makes a good end to end computing solution for a freelancer or individual consultant that … Continue reading What technology do I really need as a consultant just getting started? →

Thinking Google: The ‘Schema.org’ edition

Posted on by Todd Lohenry in Thoughts, Trends

Hmmm. Where did the weekend go? I spent mine pondering the demise of Google Authorship, David Amerland's book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence and attempting to understand and deploy Schema.org. Total #geekweekend! Here's the best of what I … Continue reading Thinking Google: The ‘Schema.org’ edition →