You had a great idea and started a new enterprise, but what concrete steps can you take to ensure that it's successful? Here's the part that resonated most with me: According to Statista, the average time social media users worldwide spent on associated platforms amounted to 145 minutes per day in 2020, and DataReportal’s latest stats count the number … Continue reading The 6 Most Important Things to Do When Starting a New Business
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. Source: The power of podcasting: How to boost your reputation and search engine rankings - Search Engine Land
Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content. Source: How to create content to support local SEO and rock the rankings
Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Source: Survey: Social Media Marketing Prioritized in SEO Efforts | KoMarketing
5,000 people make seem like a lot to be able to circle, but if you're serious about using Google Plus to build your personal or corporate brand, eventually you'll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter … Continue reading How to use Circlecount and Circloscope to find relevant people in Google Plus
Click here to listen to Jeff Korhan's interview with Martin Shervington: Google+ Communities: Amplify Your Content In Search - Jeff Korhan.
Google Plus haters thank you for perpetuating the myth about Google Plus being a ghost town. You're like a guy with a tiny schwanz posting about how size doesn't matter! Everybody knows you're overcompensating for something... Believe me, I used to be a hater, too! As an instructor in Content Marketing, Search Engine Marketing and … Continue reading Google Plus haters I love you!
Are you a pinterest user? As the 3rd most popular social network site in the United States, having an active Pinterest strategy should be a priority for your small business. If you aren’t quite sure how exactly Pinterest can work for you, here are 10 great ways to use Pinterest for your small business, courtesy … Continue reading Top 10 Ways To Use Pinterest To Grow Your Business
Facebook, Google+ and other social networks are great tools, but in this week's edition of This Old Marketing with Joe Pulizzi and Robert Rose, they reference a 'readworthy' article that I'll be referencing from now on. Here's a sample: Quick: Name one successful publisher that built its brand on the back of a social platform? … Continue reading Do Not Build Your ‘Brand House’ On Rented Land…