Responding faster to a lead or a potential customer is going to leave a better impression than making new customers (or any customers) wait around. That’s just common sense. Not only will it make them happy, but it can also have a big impact on their potential to convert. Live chat is one of the […] Source: 4 Reasons Why You Need Live Chat Now (and How to Set it Up)
About Us pages don’t have to be boring. In fact, they’re so important that they not be, because they provide you a perfect opportunity to help customers decide to purchase from you. See how. Source: What Makes a Great ‘About Us’ Page [Infographic]
The Internet is the most popular marketing source today. Everyone’s rushing to create more content on more channels. According to Hubspot’s 2017 State of Inbound report, YouTube, Medium, social media, podcasts, and messaging apps are the hot new channels. But becoming the top search result in such a crowded (and expanding) pool is harder than […] Source: Why Transparency with Online Marketing Can Make or Break Your Business
AI in marketing has a lot hype right now, kind of like social media marketing did about ten years ago. But you need to know the basics: Artificial Intelligence In Marketing Is Here Today And You Need To Know About It
In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to win in this ever-evolving landscape.
If you want to become a marketing/technology or martech mastermind, I recommend reading this article: Becoming a martech mastermind: Agility, proficiency and accountability