The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies

The thinking contained in this book helped our sales team rise to new heights during the pandemic. Here are a couple of takeaways... If you only have one contact at a prospect, you've already lost the business to someone who is willing to dig deeper! I was first exposed to these ideas in 1995 and … Continue reading The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies

The Basics of Search Engine Marketing for Small Business Owners

This is the start of a series on Search Engine Marketing for small business owners. “Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or … Continue reading The Basics of Search Engine Marketing for Small Business Owners

I am Enough by Fred Johnson @ #TEDxUWGreenBay

Technology has shattered the traditional pillars of leadership: position, competence, and information. Trust, the new foundation of leadership excellence requires authenticity, transparency, and vulnerability. Today’s leader must choose the path of self-discovery, self-belief, and a commitment to love oneself first as the prerequisite for leading others well. Fred Johnson is the Chief Executive Officer and … Continue reading I am Enough by Fred Johnson @ #TEDxUWGreenBay

Using Google+ to Appear in the Top Results Every Time

Rand Fishkin has an interesting post on The Moz Blog this morning that you might be interested in if you care about getting found in search: Many marketers are wondering about the effects of Google+ on search results, and for anyone with a Google+ profile, a few personalized searches make those effects quite apparent. In … Continue reading Using Google+ to Appear in the Top Results Every Time