@Buzzsumo may be the best content marketing tool you’ve never used

@Buzzsumo may be the best content marketing tool you’ve never used

Matthew Barby, a Digital Marketing Expert at Hubspot writes:

BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. For me, no tool comes close to providing the kind of insight that BuzzSumo gives.

Source: BuzzSumo: Find the Most Shared Content and Key Influencers

Here’s a playlist of the best Buzzsumo videos I could find…

On the subtle benefits of blogging…

nilofer merchant

I have been enjoying Nilofer Merchant’s new book Onlyness this week. I like it so much that I think it will become ‘mandatory’ reading for all my thought leadership clients moving forward.

The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World – Kindle edition by Nilofer Merchant. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World. Source: The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World – Kindle edition by Nilofer Merchant. Politics & Social Sciences Kindle eBooks @ Amazon.com.

Not clear on the concept? Nilofer explains it here:

I particularly liked one passage where she talked about her husband Curt and his experience with blogging. She wrote:

He did follow his coach’s advice by beginning with a simple act: blogging about what he cared about most deeply, namely, ways to improve conditions for people in economically challenged developing areas. 1 Even though he had virtually no readership, the blog enabled him to develop and express his own ideas more clearly. Next, he created a collaborative website (a “wiki”) 2 where he could share his passion with a like-minded community. He had no idea if such a community even existed, but he dared to hope and acted accordingly. After a few weeks, Chris Watkins, an amateur importer/exporter in Indonesia, discovered Curt’s writing and invited him to join an existing three-month-old wiki that was slightly further along in the same direction. Lonny Grafman, an instructor at Humboldt State University, had started that wiki.

Merchant, Nilofer. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World (p. 13). Penguin Publishing Group. Kindle Edition.

I have believed for a long time that one of the best-kept secrets about blogging is that the main beneficiary of blogging is the blogger herself. As Nilofer said about Curt “the blog enabled him to develop and express his own ideas more clearly”…

Yes, you might say, but I don’t have the time or the talent to start a blog even if the benefits are so clear. Well, there I’d have to call BS – I’ve done the math and the cost to start experimenting with blogging on WordPress [the best and IMHO only platform worth considering] is $0 for the rest of your life. I do, however, recommend that you purchase your own domain and map it to your site. This will set you back about $18 per year.

There is a handy site at http://learn.wordpress.com which will help you do exactly that and WordPress now offers tech support by chat and email – a new development since I started over 13 years ago. Also, there are many people like me available to coach you as well. Nilofer herself said this when she was my client over 5 years ago:

Wow. I didn’t know it was possible to use the web this efficiently, to have a website so professional, and to create a platform for doing social stuff this FAST. Todd was key to all of that for me. I’m already an expert in social by many standards but Todd’s coaching took me up to a new level of personal performance and social effectiveness. Highly Recommended resource.

So whether you own a coffee shop in Chicago or want to become a forest guide in Michigan, the benefits are clear. A year from now, you’ll wish you started today so what is holding you back? Use the form below to contact me…



Why use Gmail in the browser?

Gmail.pngSure, you could use Apple Mail or Microsoft Outlook to receive and send your Gmail or G-suites email but why would you want to? Remember, my bias here is always to make things as simple as possible but no simpler and to never use two tools where one will do so let me make my case.

To me, using Gmail in the Chrome browser provides ample evidence that God loves us and wants us to be productive. I have done multiple posts and screencasts about how well these features work and I’ll include some at the end of the post but here’s a short list of the things that you can do from Gmail in the browser.

  • Use a robust list of keyboard shortcuts to make processing your email much faster.
  • Use advanced search to find hard to find emails.
  • Use tabs to autoclassify emails and separate the ham from the spam.
  • Conduct a video or text chat using the hangouts window.
  • Call one of your contacts through your computer without ever picking up a telephone.

Gmail is so much more than just email and it works best in the browser. If you have not experienced it yet it is difficult to imagine what you might be missing! Here are my top 15 screencasts ranked in order of popularity…

You can find the rest here

9, 4 or 2: Which ranking signals really matter?

My mantra here at Einstein’s Razor is ‘things must be made as simple as possible but no simpler’. If you want to get found, what are the things you really need to pay attention to? Google of course does not tell us so we need to listen to industry oracles who have done the research to suss out the most important factors. Here are 3 relevant articles for your analysis.

Masha Maksimava of SEO PowerSuite writes:

It’s no secret that a top Google ranking is made up of 200+ components, or “ranking signals”. But while it’s definitely useful to know what all of those are, the entire list is a very time-consuming (and frankly, a little depressing) read. It’s somewhat vague in terms of the impact of each individual factor, and all of those things don’t seem doable if you try to get each one right. With the news about another Google update or algorithm change rolling out every other week, how can anyone keep up, ever? But long-time SEO-ers have their tricks of the trade. The thing is, the 200+ ingredients in Google’s recipe aren’t all equally important. In the cheat sheet below, you’ll find the 9 most important ranking signals that multiple studies have found to have the biggest impact on rankings today. The cheat sheet is based on our own research at SEO PowerSuite, as well as this year’s ranking factors studies by SearchMetrics and Backlinko.Read on to find out what the major ranking factors are and how to optimize for them — or, download a free PDF version of this guide to always have it at hand.

Source: Google 9 main ranking factors: the ultimate cheat sheet

Aleh Barysevich of Search Engine Journal writes you need to pay attention to 4:

I remember being awestruck back in 2013 by Brian Dean’s list of more than 200 Google ranking factors. My first thought was, “Wow! Think of the work and research that went into this!” followed by, “This will be so useful!” and finally, “Oh god, there aren’t enough hours in the day for all of this.”Fortunately, not all ranking factors are created equal — you can maximize your SEO efforts by focusing on a few specific ranking factors. Of course, Google’s algorithm is always changing, and we can’t rely on yesterday’s ranking factors as we step into 2017. These top four ranking factors are based on the most recent studies by SearchMetrics, Backlinko, and my colleagues at SEO PowerSuite.Read on to discover how to optimize your site for today’s important signals.

Source: 2017’s Four Most Important Ranking Factors, According to SEO Industry Studies – Search Engine Journal

And then there’s Eric Enge who says you only need to focus on two!

How to proceed? Here’s my recommendation. If you have a limited amount of time, focus on Enge’s recommendations. If you have more time, add Aleh Barysevich’s ideas and if you are really obsessed with SEO, try to follow the recommendations of Masha Maksimava.  You can download her cheat sheet here.