Why use Gmail in the browser?

Gmail.pngSure, you could use Apple Mail or Microsoft Outlook to receive and send your Gmail or G-suites email but why would you want to? Remember, my bias here is always to make things as simple as possible but no simpler and to never use two tools where one will do so let me make my case.

To me, using Gmail in the Chrome browser provides ample evidence that God loves us and wants us to be productive. I have done multiple posts and screencasts about how well these features work and I’ll include some at the end of the post but here’s a short list of the things that you can do from Gmail in the browser.

  • Use a robust list of keyboard shortcuts to make processing your email much faster.
  • Use advanced search to find hard to find emails.
  • Use tabs to autoclassify emails and separate the ham from the spam.
  • Conduct a video or text chat using the hangouts window.
  • Call one of your contacts through your computer without ever picking up a telephone.

Gmail is so much more than just email and it works best in the browser. If you have not experienced it yet it is difficult to imagine what you might be missing! Here are my top 15 screencasts ranked in order of popularity…

You can find the rest here

9, 4 or 2: Which ranking signals really matter?

My mantra here at Einstein’s Razor is ‘things must be made as simple as possible but no simpler’. If you want to get found, what are the things you really need to pay attention to? Google of course does not tell us so we need to listen to industry oracles who have done the research to suss out the most important factors. Here are 3 relevant articles for your analysis.

Masha Maksimava of SEO PowerSuite writes:

It’s no secret that a top Google ranking is made up of 200+ components, or “ranking signals”. But while it’s definitely useful to know what all of those are, the entire list is a very time-consuming (and frankly, a little depressing) read. It’s somewhat vague in terms of the impact of each individual factor, and all of those things don’t seem doable if you try to get each one right. With the news about another Google update or algorithm change rolling out every other week, how can anyone keep up, ever? But long-time SEO-ers have their tricks of the trade. The thing is, the 200+ ingredients in Google’s recipe aren’t all equally important. In the cheat sheet below, you’ll find the 9 most important ranking signals that multiple studies have found to have the biggest impact on rankings today. The cheat sheet is based on our own research at SEO PowerSuite, as well as this year’s ranking factors studies by SearchMetrics and Backlinko.Read on to find out what the major ranking factors are and how to optimize for them — or, download a free PDF version of this guide to always have it at hand.

Source: Google 9 main ranking factors: the ultimate cheat sheet

Aleh Barysevich of Search Engine Journal writes you need to pay attention to 4:

I remember being awestruck back in 2013 by Brian Dean’s list of more than 200 Google ranking factors. My first thought was, “Wow! Think of the work and research that went into this!” followed by, “This will be so useful!” and finally, “Oh god, there aren’t enough hours in the day for all of this.”Fortunately, not all ranking factors are created equal — you can maximize your SEO efforts by focusing on a few specific ranking factors. Of course, Google’s algorithm is always changing, and we can’t rely on yesterday’s ranking factors as we step into 2017. These top four ranking factors are based on the most recent studies by SearchMetrics, Backlinko, and my colleagues at SEO PowerSuite.Read on to discover how to optimize your site for today’s important signals.

Source: 2017’s Four Most Important Ranking Factors, According to SEO Industry Studies – Search Engine Journal

And then there’s Eric Enge who says you only need to focus on two!

How to proceed? Here’s my recommendation. If you have a limited amount of time, focus on Enge’s recommendations. If you have more time, add Aleh Barysevich’s ideas and if you are really obsessed with SEO, try to follow the recommendations of Masha Maksimava.  You can download her cheat sheet here.

That time I interviewed David Allen

Few books I’ve read have had more of a lasting impact on my life and thinking than the David Allen classic “Getting Things Done”. A few years ago, I actually had the chance to interview David. Here’s the audio file:

btw, this diagram is the best explanation of David’s workflow I’ve found:


Haves, Have-Nots, and Have-to-Haves: Net Effects of the Digital Divide

Are you a digital “know not” but “have to have”? Back in the late 90’s Elory Rozner, a Harvard student, wrote about the problem and there are still no good solutions!

“By allowing users to access resources otherwise off-limits and to communicate with people around the world, the Internet is supposed to blur the lines of race, ability, and age. Yet discussions of the “digital divide” abound, with the country divided into technology “haves and have-nots, doers and do-nots, and knowers and know-nots.” In other words, not everyone has, uses, or knows how to use technology. There is a fourth group of computer users, a category more troubling than the digital divide itself: have-to-haves.

Created by corporations addressing the digital divide, have-to-haves are people who have to have technology, and they are know-nots of the worst sort: they know not why they are using technology. Have-to-haves do not think critically about technology or understand that the Internet may have serious drawbacks or downsides. This paper documents the digital divide, corporate measures to breed have-to-haves, and effects of a virtual society.” Source: Haves, Have-Nots, and Have-to-Haves: Net Effects of the Digital Divide

I’ve known about haves and have nots but ‘have to haves’ is a new moniker that just makes sense. A have to have could be a senior citizen who has a computer to Skype with their grandkids and it could be an author who needs to promote her thought leadership on the internet. The problem is that many ‘have to haves’ are ‘know nots’ and that’s where a personal digital coach can be an asset!

I have been a VP of Marketing, Sales AND Technology at various times and have been helping people build their brands since the desktop publishing revolution at Apple in the 80’s. I work with ‘have to have know nots’ providing remote support and skills to help them accomplish their objectives. If you’re in this category, I can help…