Meaningful behavioral change is hard. The key is understanding the concepts of why we get derailed, why we fail to pick back up and carry on, and the fact that if we persevere and grind a little our brain will more than cooperate and allow us to achieve things we never thought possible. Source: What is Stopping Us from Becoming Who We Want to Become?… And How to Get Back on Track
Content marketing can seem too indirect. How are you supposed to create compelling content that also encourages purchases? Yes, you could include a call for sales at the bottom of every article, but won’t that seem too salesy? Balancing the “content” with the “marketing” can be a difficult endeavor. But if you’re wondering how to […] Source: 27 Psychological Hacks That Will Make Your Content Convert
There are many articles about the benefits of business blogging but few mention that the biggest beneficiary may be the blogger herself. Take for example one of my favorite tech writers David Amerland. Recently on Goodreads, he answered a question about his writing process. He said in part:
I write the way you’re taught not to. I put together ideas all the time and link each one with research, other people’s thoughts, comments. Everything. Then, some of them become articles, some go nowhere and some become books and some of the ideas that started out as articles become books, case in point my latest one “The Sniper Mind” that took three years to complete and started out as an article like this: NetAppVoice: The Sniper Mentality: 4 Ways To Think Better Under Pressure
Learn these 6 data-driven tactics to decide what to blog about.
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