5 Stories That Prove the Road to Success Is Not a Straight Line

Whether you hold every job in the industry or fight through all obstacles to get to a country that will allow you to explore your passions. Your career is whatever you want it to be, so don’t hold yourself back: 5 Stories That Prove the Road to Success Is Not a Straight Line - Glassdoor … Continue reading 5 Stories That Prove the Road to Success Is Not a Straight Line

Is Your Client Newsletter a Marketing Albatross?

I like seeing other bloggers using WordPress.com. Frankly, I think it’s all you need to establish a website. When it comes to the topic of marketing newsletters, my favorite approach is to pair a wordpress.com blog with MailChimp and create an ‘rss to newsletter’ campaign. Here are some other thoughts on the topic…

Marketing Craftsmanship

albatrossClient newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

MYTH #1:       Your B2B Firm Needs a Client Newsletter

Marketers want you to believe that your firm needs a newsletter. But traditional newsletters – containing commentary ranging from tax legislation to new technology, or who’s joined the firm – are not a marketing necessity. In fact, at many firms their client newsletter is a marketing albatross. Each issue involves a frustrating hunt for timely information of genuine interest. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. It says to target audiences, “We value our…

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Energy 101 – Intro

Sorry! Couldn’t resist sharing this one. I have dropped a television entertainment subscription to subscribe to Brian’s Optimize channel instead…

Bright, shiny objects!

We’re going to have a hard time actualizing our potential if we have a hard time getting out of bed. Energy is SUPER important. In fact, it’s the engine for our actualization. In this class, we’ll integrate a lot of the most essential aspects of eating, moving, and sleeping. But first, we’ll start by stepping back and recognizing just how important it is that we flip the switch in our minds—raising our standards and TRULY committing to being our best, most energized selves so we can change the world together, one person at a time, starting with YOU and me…

Bonus…

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