Best News Aggregators

Inoreader is an innovative news and content aggregator that offers unique features making it a different type of RSS reader. It’s not just another boring RSS reader instead Inoreader offers a unique way to discover amazing new content around the web. It also features a completely functional RSS tool that lets you keep tabs on your favorite blogs and news sites. You can even import your subscriptions from other readers directly into Inoreader to keep all your news content in one place. You can create individual dashboards for different interests, one for technology, one for news, etc. It offers all the features you need to keep an organized dashboard for all the content and news from around the web.

Go to the Source: Best News Aggregators

The 5-3-2 rule for social media content

images[1]Here’s an interesting formula for content marketing worth considering:

TA McCann from spoke at the American Association of Inside Sales Professionals (AA-ISP) Seattle Chapter meeting last week, and among a number of really great insights he shared his 5-3-2 rule for social media content.  It’s fairly simple – out of 10 Tweets or LinkedIn updates or similar:

  • Five should be content from others, relevant to your audience
  • Three should be content from you, relevant to your audience (and not directly selling your products)
  • Two should be personal, something non-work related to help humanize yourself and/or your brand

Even if you don’t follow this to a tee, the gist (no pun intended) is simple:

  • Focus on your audience more than yourself
  • Humanize your voice, even if it’s from a branded social channel vs. an individual

Good advice.

Go to the source for more: The 5-3-2 rule for social media content – Heinz Marketing