A Couple Google Webmaster Tools Tips and Tricks

Too few webmasters move beyond Google Analytics, which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on MOZ and Woorank when you could just hear it directly from the Horse’s mouth. I have been using it a lot lately since I … Continue reading A Couple Google Webmaster Tools Tips and Tricks

What Does an SEO Do In Their Day-to-Day Work

There's a common misconception that SEO is a "one and done" task -- that you clean up and optimize a site, and once that's done, you can focus your efforts elsewhere. There's so much more to the day-to-day work of an SEO, though, and in today's Whiteboard Friday, Rand walks us through those ongoing parts of … Continue reading What Does an SEO Do In Their Day-to-Day Work

How To Become a Thought Leader In 13 Steps

Thoughtleadership is not a dirty word, in fact, it's a necessity. Here are some good thoughts on how to achieve it... "Thought leadership in today’s world has a lot to do with content creation and distribution. This article is a prime example of a notch towards hopefully better thought leadership for myself.The idea is I … Continue reading How To Become a Thought Leader In 13 Steps

How to use Circlecount and Circloscope to find relevant people in Google Plus

5,000 people make seem like a lot to be able to circle, but if you're serious about using Google Plus to build your personal or corporate brand, eventually you'll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter … Continue reading How to use Circlecount and Circloscope to find relevant people in Google Plus

Thought leadership strategy and tactics

Thought leadership strategy is essential for getting found in Google but how to execute with the fewest moving parts is elegance! DaVinci said "simplicity is the ultimate sophistication" but what does that look like in a thought leadership workflow? Let's start with some thoughts from Google Plus 'meister' Mark Traphagen: Of Mark's 5 points, items … Continue reading Thought leadership strategy and tactics