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Whether you hold every job in the industry or fight through all obstacles to get to a country that will allow you to explore your passions. Your career is whatever you want it to be, so don’t hold yourself back: 5 Stories That Prove the Road to Success Is Not a Straight Line - Glassdoor … Continue reading 5 Stories That Prove the Road to Success Is Not a Straight Line
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Good thoughts on effective meetings
Veteran financier Ray Dalio has been in every kind of meeting: the good, the bad and the ugly. Here’s how he keeps his meetings focused and productive: 9 common-sense rules for getting the most out of meetings
A good reminder from Brian Johnson to focus on the ‘little things’…
I believe that mind-mapping is a special skill that will help you organize your thoughts for business or life. Here's Brian Johnson's take. Click the title to watch the video...
I like seeing other bloggers using WordPress.com. Frankly, I think it’s all you need to establish a website. When it comes to the topic of marketing newsletters, my favorite approach is to pair a wordpress.com blog with MailChimp and create an ‘rss to newsletter’ campaign. Here are some other thoughts on the topic…
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.
MYTH #1: Your B2B Firm Needs a Client Newsletter
Marketers want you to believe that your firm needs a newsletter. But traditional newsletters – containing commentary ranging from tax legislation to new technology, or who’s joined the firm – are not a marketing necessity. In fact, at many firms their client newsletter is a marketing albatross. Each issue involves a frustrating hunt for timely information of genuine interest. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. It says to target audiences, “We value our…
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