A year and a half ago, Google’s Andrey Lipattsev who has not been in the public eye since, listed off Google’s top three ranking factors as content, links and RankBrain. It was a fun time for us search reporters, as you can imagine. Well now, Google’s John Mueller and Gary Illyes are saying there isn’t a top three. John Mueller said on Twitter “IMO there’s no “top 3″ list.” Gary Illyes said on Twitter the top three depend on the query. This was after someone called him out as listing the top three at a recent SEO conference named Brighton SEO – he said he did not do so. Source: Google: There Is No Top Three Search Ranking Signals
Am I the only one who finds this extremely frustrating?
There are five things critical to prioritizing your SEO work: setting specific goals, identifying important pages for conversions, uncovering technical opportunities via a site crawl, time management, and providing consistent benchmarks and reporting. Source: How to Prioritize SEO Tasks [+Worksheet]
There’s a lot of talk about the importance of keywords in online content. And that’s good. Keywords are important. But they’re not the most important part of your marketing strategy. In fact, they are subject to something far more important: Audience. If you don’t know who your audience is, then you don’t know which keywords … Go to the Source: 11 Reasons Why Audiences Are More Important Than Keywords
In the online world, everyone is always trying to one-up each other. I see it all the time. It’s not that competition is a bad thing. I love a little competition. Sometimes it’s not about competing. It’s about refining what you have to offer and adding real value. You can write a 2,500-word blog post … Get more at the Source: 7 Guaranteed Ways to Make Your Blog Better