Mark W. Schaefer writes “Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind? Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?” Go to the source to listen to the podcast: The truth about marketing, persuasion, and sales – Schaefer Marketing Solutions: We Help Businesses {grow}