Search Engine Land reports “With more competition than ever, businesses must seize every competitive edge they can get. One way to differentiate your business from competitors is by offering outstanding customer service.
But putting your customer support email address and phone number on your website just won’t cut it today. You must be proactive and make your team accessible to customers and potential customers when they want and need help. One of the best ways to do that is by offering chat.
Customers demand real-time communication with the companies they deal with – and more people want to use online methods to connect with businesses. And if you don’t meet their needs, they will leave you and move on to the next business they find online.” Source: How to use Google Business Messages to talk to your customers