It’s one of the most convenient, time-saving Internet innovations to surface over the past few years: Really Simple Syndication (RSS) is a technology that pools online content that matters to you — be it sports scores, movie reviews, fashion articles, tech blogs, or political podcasts — and consolidates these ‘feeds’ for you in one place to read whenever you like.
For a small-to-midsized business, subscribing to RSS feeds can also help you stay on top of your game by delivering relevant news about your industry to your PC or smartphone.
Best of all, subscribing to an RSS feed is free.
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‘The value in subscribing to RSS’s for a business are the same for consumers — the key benefit is you don’t have to manually check industry blogs and such because all the information is automatically delivered to you,’ says Oliver Young, an analyst with Forrester Research, a Cambridge, Mass.-headquartered technology and market research company. ‘This is very handy and takes a lot of the guess work out of keeping up to date with your industry.’ And? Again, It’s free! Source: Use RSS to Stay on Top of Competition | Inc.com
Todd Lohenry 