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Local SEO means optimizing your company website so that people living in its environment can find your business through search and related terms. Location factors such as business entries in Google My Business, local listings, data aggregator ratings and local customer signals should be taken into account in your local SEO rankings and should be considered in your local SEO efforts. Local SEO increases the visibility of looking for companies that serve their communities face to face. [Sources: 8, 12, 16]
Local SEO is the search engine optimization process that improves the visibility of a search engine for local businesses located at stationary locations. To help you optimize your business for local SEO, we have created a comprehensive guide to local SEO tools and tips. At the end of this guide, you will have a clear understanding of how to improve for your business to reach potential customers that use local search to choose the products and services they want to purchase. [Sources: 0]
By following local SEO best practices, companies can improve the organic traffic from search queries close to their customers. Local search is information collected by search engines which use signals such as local content, social profile pages, links and quotes to provide relevant local results to users. Companies using local SEO use these signals to position their products and services for local prospects and customers who are looking for them. [Sources: 0]
If you are a local business, store, restaurant, or agency, your website must perform well in targeted searches conducted by a local audience. You will not only get visitors to your building, but also a target group in the same geographical area as you. Optimizing the website of a local store or restaurant or agency will ensure that people can find you offline. [Sources: 3]
97% of people turn to the Internet when they want a product or service from a local company. And 89% of people use their smartphone at least once a week and 58% daily to search for local businesses. Customers are always looking for the best products and services they can get and want answers fast. [Sources: 2, 4, 11]
Your location is likely to appear in local search results and Google Product Map search more often than not. Make sure you enter the complete business information in Google My Business so that the users know who you are and what you do when they visit the site. Also, make sure that your Google Business entry is correct and up-to-date as there is no guarantee that potential customers will find a company like yours (for example, competitors may not be open ). [Sources: 1, 6]
A Google My Business listing with links and mentions on social media, a high-quality website and a consistent listing of name, address, phone number and business information is all ways to make your business visible to the world. [Sources: 8]
Use time and resources to ensure that your business is reflected as many local, high-quality business directories as possible. Local SEO quotes are often mentioned on the Internet with your business information such as name, address and phone number. [Sources: 8, 11]
To optimize your corporate list for local SEO, you need to understand the three most important ranking factors that Google uses for local search. The details of how Google determines local search results are a closely guarded secret, but according to Google there are three important factors businesses should concentrate on when optimizing local search. Now that you understand how rankings are calculated, we take it a step further and show what the local search is all about. [Sources: 6]
According to local business owners, it may seem impossible to reach the top of Google, but if your business is in a physical location you have an advantage over online businesses. Google prioritizes local business results with a feature called Map Pack in local search results. Google Snack Pack Box is the first result on the page for local online search on Google. [Sources: 6, 13]
The short answer is that your local SEO campaign can affect your business in incredible ways. Think of this strategy as a way to help you compete with big national brands that have unlimited resources to spend. [Sources: 5, 7]
Optimizing your website content and taking these factors into account will help to make your pages greater in search results. This resource will help you learn more about SEO and determine your strategy for success. The Guide to SEO in Search Engine Land contains tips and advice from SEO experts on how to implement search ranking factors to achieve higher visibility and greater ranking in organic search results. [Sources: 10]
NEW YORK CITY, July 29, 2021 / PRNewswire / — Matt Matt Maglodi, founder of Online Advantage, a full-service digital on demand marketing company, is happy to announce that he has published a new guide to optimizing local search engines on his website. [Sources: 14]
Local search engine optimization (or local SEO) is similar to national SEO in that it is a process that affects the visibility of a website on the Web Search Engine Results Pages (SERP) and Search Engine Results Pages (also known as natural, organic or merited results). For example, local SEO optimises your online presence to attract more businesses through local searches. Since most of these local searches are conducted through Google, Yahoo, Bing and other search engines, optimizing your local environment is better if you use sites like Yelp, Angie List, LinkedIn, local business directories, social media channels and others. [Sources: 17]
The origins of local SEO can be traced back to 2003-2005 5, when search engines attempted to provide additional information such as opening hours, shops, maps, etc. To people searching in their area. [Sources: 17]
This means that if your business information differs from many directories and confuses search engines, they may not know where to list your business in search results. If your entry in an important directory contains inaccurate or contradictory information, search engines do not know if they can trust your company. [Sources: 9]
Todd Lohenry 