The thinking contained in this book helped our sales team rise to new heights during the pandemic.
Here are a couple of takeaways…
If you only have one contact at a prospect, you’ve already lost the business to someone who is willing to dig deeper!
I was first exposed to these ideas in 1995 and have used them ever since — the ‘latest thinking’ is not always the best thinking.
Don’t overlook hiring the ‘old dog’ — sometimes they have forgotten more than the young pup knows.
What thoughts, tools, tactics and timing lessons have you learned during the pandemic?