A year and a half ago, Google’s Andrey Lipattsev who has not been in the public eye since, listed off Google’s top three ranking factors as content, links and RankBrain. It was a fun time for us search reporters, as you can imagine. Well now, Google’s John Mueller and Gary Illyes are saying there isn’t a top three. John Mueller said on Twitter “IMO there’s no “top 3″ list.” Gary Illyes said on Twitter the top three depend on the query. This was after someone called him out as listing the top three at a recent SEO conference named Brighton SEO – he said he did not do so. Source: Google: There Is No Top Three Search Ranking Signals

Am I the only one who finds this extremely frustrating?

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