There are many articles about the benefits of business blogging but few mention that the biggest beneficiary may be the blogger herself. Take for example one of my favorite tech writers David Amerland. Recently on Goodreads, he answered a question about his writing process. He said in part:

I write the way you’re taught not to. I put together ideas all the time and link each one with research, other people’s thoughts, comments. Everything. Then, some of them become articles, some go nowhere and some become books and some of the ideas that started out as articles become books, case in point my latest one “The Sniper Mind” that took three years to complete and started out as an article like this: NetAppVoice: The Sniper Mentality: 4 Ways To Think Better Under Pressure

Need to get started on the path to thought leadership? You can begin the process here. Click here to preorder David’s book coming out November 7…

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