Thought Leadership Through Curation

Here’s the good news: there is a highly valuable service that you can provide easily, one that will attract prospective customers and others in your industry to your website, even if you are not creating new content.

And that service is curation. A curator is a custodian or overseer of valuable information or artifacts, such as a person who performs that service for a museum, selecting and displaying valuable things that originated elsewhere. In the online world of social selling, likewise, a curator is a person or organization who collects the most relevant resources and makes them available in a single place for an interested audience.

Source: Thought Leadership Through Curation

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