I was out of town the other day and needed to pick up a few items at the local supermarket. Even though I hadn’t been to that store, I managed to find what I needed easily and happily moved on. Why? Because the organization of the store follows the same logic as the supermarket in […]

Get the rest of Neil Patel’s thoughts by going to the source: How To Create Optimal User Experiences By Improving Your Website’s Information Architecture

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