Sometimes inspiration for brand strategy comes from unlikely places. In this case, it comes from an interior designer writing for Interiors + Sources magazine. In his article “Listen More, Talk Less,” Tom Marquardt advises his fellow architect and designer readers to resist the temptation of automatically resorting to “the latest big idea” when solving a client’s problem. Instead, he advises you should listen.
Get the whole story here: Brands Are Built By Listening | Branding Strategy Insider