Is thought leadership still a thing? I hope so!
Marketing for startups presents challenges that big companies do not have to deal with. To begin with, these fledgling ventures have to start from scratch. You have no name recognition to build on, competition is fierce, there are too many digital options for marketing and it’s overwhelming, and budget is limited.Startups typically have to conserve resources, hence they resort to bootstrapping methods to market themselves. Blogging is a relatively inexpensive tool to increase visibility, drive traffic to your business and ultimately win customers.