Here’s an image that could — and should — be the basis of your content marketing strategy:
Think about it – the concept of content marketing has been around for quite some time now. Many businesses have become aware of its advantages by now. But if everybody starts adopting “great” content marketing techniques, the uniqueness is gone! After a while, you all start churning out generic content and flinging it at your customers in the hope that it sticks. This defeats the entire purpose of content marketing. Hence, the need for any content marketer to understand and tap the new content marketing trends in 2017.