This simple diagram is worth the proverbial 1,000 words!

Begin[s] with a simple question: What stories do you want to share? You’ll want to find the perfect balance between what you want to say and what your audience wants to learn. This is your content core, and the concept applies to any type of content you’d like to produce (video, blog, podcast, and beyond)…

Source: How To Make A Video Content Marketing Strategy To Boost Your New Series – CoSchedule Blog

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