If this is true — and I have no reason to believe it’s not — then we need to rethink how much money and time we’re spending on websites and SEO

It’s easy to overcomplicate anything, especially SEO. Don’t get me wrong, SEO is a highly technical and complex endeavor. But if you understand just two things you’ll be way ahead of the competition already. Click the video below to find out what those are!

Source: Search Ranking Factors: Why only two matter | Stone Temple

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