Originally shared by +Heidi Cohen

1] Plan, create and use content across your company
2] Enhance existing content (AKA Plan content reuse)
3] Maintain your company blog as a corporate asset
4] Think beyond the content asset (AKA Support content ROI)
5] Schedule all content repromotion at the same time (Think beyond 1 month!)

#contentmarketing #blog #cmworld

cc: +Michael Brenner +Marcus Sheridan +Jason Miller +Lee Odden +Pat Flynn +HubSpot +Content Marketing Institute +LinkedIn

Have you missed 2016 content marketing opportunities? Not sure. 5 ways to stop your content marketing from costing you more than it should!

This post was originally posted to Google+ and then imported here. Ask me why I do it this way…

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