how to get found: do the work4 years ago Steven Pressfield wrote an epic book called “Do the Work”. The teaser on Amazon says:

Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don’t know where to start?

The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the work.

Do the Work is a weapon against Resistance – a tool that will help you take action and successfully ship projects out the door.

“There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this.”

Curation is an important part of establishing an online reputation but if you want to get found, there is no substitute for creating evergreen content (highlight to tweet). In other words, you have to do the work. Take a look at these numbers from a recent study at MarketingCharts.com:

Ascend2-Most-Effective-Difficult-SEO-Tactics-June2015

Creating relevation content is rated the most effective tactic for seo — nothing else comes close! While it is also rated the second most difficult, the only thing that’s really difficult about it is that it takes time, not technical skill like link-building. My takeaway? If you want to get found, you have to do the work of creating evergreen content that shows your expertise, authority and trustworthiness. No other seo tactic comes close! (Highlight to tweet!)

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