What a great world it is when you can jump into a Hangout on Air and hear some of the world's smartest people talk about topics that could or should interest you and be able to ask questions live as well! Yesterday 79 people took advantage of the opportunity to hear +Ammon Johns, +David Amerland, +Mark Traphagen and others talk about 'modern' [this year's] best practices around websites and the conversation stimulated a lot of thinking on my part.

I used to subscribe to the 'homebase and outpost' approach of putting everything on your site and pointing to it via social media. Now, however, I use a slightly modified approach I gleaned from +David Amerland where I post 'evergreen' content on my site and more temporary thoughts in social networks with a heavy emphasis on Google+ and Twitter because of their seo and engagement value. I also use my website as a repository for everything I share online but I leverage +RebelMouse to display it in such a way that I won't be penalized by Google as a link farm. I also have a great plugin for WordPress that takes every Google+ post with this hashtag — #blog — and drops it into WordPress as a new post.

Using this approach, I feel that I'm a lot closer to a workflow that allows me to focus on creating great content in alignment with Google's EAT principles that has few moving parts but allows for maximum exposure to Google's search engine. If YOU are scratching your head wondering how you should be leveraging your website and social media to build your online reputation and brand, I recommend watching the recording of yesterday's event…

#onlinereputation #personalbranding



Most business owners struggle daily with getting their business in front of potential customers. This activity is constant and never ending. There are a lucky few that have history and current trends on their side and wonder what the fuss is about, but for the rest of us.. it’s a mountain to climb, a desert to cross where the mirages are many and the canyons deep. Micro/small businesses especially find this daunting because there is never the t…

This post was originally posted to my Google+ Page and then imported here. Ask me why I do it this way…

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