Getting value from your Twitter feed can be difficult. Regardless of how careful you’ve been to follow only the top thought leaders in your industry, there will be times when even they miss the mark. In some ways, logging into your Twitter account and expecting to find something meaningful or relevant at the top of the feed is a recipe for disappointment — in a way, it’s like sitting by the highway trying to find something meaningful on the bumper stickers of cars as they pass by. There is a good way, however, to harvest incredible insights from your Twitter feed and readers of the blog will not be surprised that it involves Inoreader.

There are two steps involved. The first is to connect your Twitter account and subscribe to your home feed like this…

Todd Lohenry: I can help you get found in Google

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This will give you your entire feed in a place where it’s searchable…

Todd Lohenry: I can help you get found in Google

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The second step is to use the Rules feature to pull whatever you want out of that feed. I use rules to pull out mentions of content marketing, online reputation, seo, etc. The things that are important to me. Then instead of having to wade through the over 4000 tweets that enter my home page every day, I only have to pay attention to the ones that meet your criteria:

Todd Lohenry: I can help you get found in Google

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Here’s the result:

Todd Lohenry: I can help you get found in Google

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This is so easy to do that some of the simplicity may have escaped you. When I find a way to efficiently capture all this information and pull out the things that are really relevant, I’m not only saving myself time and money, but in a way I’m creating my own virtual news service and ‘hiring’ all the people in my Twitter feed as ‘free’ reporters. They are doing the work of finding and sharing great information – I’m capturing it in a tool that delivers great value and incredible insights to me. Another title for this post could be ‘How to get everyone on Twitter to do your work for your for free’. 😀

I hope that in my attempt to make this as simple as possible, I did not miss out on any important points. Please, please, please ask me to clarify! Although this is a simple process, it’s one of the most valuable pieces of information I can share with someone who needs to manage information to build their online reputation.

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