If I could only use three tools to track the sites, searches and sources that are important to helping me deepen my expertise and build my online reputation through creation and curation, without a doubt they would be Twitter, Google+ and Inoreader. In this post, I’ll try to show you some of the tools and tactics I use to make sure I’m getting the content I need to read every day and doing it as efficiently as possible.

Twitter

I use Buzzsumo to find the most influential people in my space and then I add them to a ‘thought leaders’ list in Twitter. Trying to find value in my main Twitter stream can be tough, so a list helps me to focus on what’s really important. I can also use TweetDeck or even the rules function in Inoreader to scrape my Twitter feed for the keywords on which I focus. Lists remain the most fundamental organizing tool to help make sense out of Twitter!

Todd Lohenry

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Google+

I use Circlecount and Circloscope to find and follow the people who are most important to my business thinking with my business page and the most important ones are put into the VIP circle. I turn notifications for that circle on and then I try to check every notification I get so that I never miss an important post from someone I consider to be a VIP.

Todd Lohenry

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Inoreader

When you’re ready for a more powerful and comprehensive solution, it’s time to step up to Inoreader. Here are a couple of ways that I use Inoreader to harvest important thoughts:

  1. Follow my own Twitter feed and scrape it for keywords using the Rules feature.
  2. Subscribe to OPML feeds from Alltop and other sources which use teams of human editors to find the best content available and then again, scrape them for keywords using the Rules feature.
Todd Lohenry

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Todd Lohenry

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This second tactic will deliver approximately 15,000 articles to my Inoreader every day – more than I can possibly read in one week, let alone one day! Power features like Active Search and Rules deliver only what I need to read at the moment and when I’m doing research, searching the content I have already collected in Inoreader means I’m conducting a more precise search of sources that I already know and trust.

One of the most valuable tips I’ve picked up recently came from Inoreader expert Marjolein Hoekstra who recommended only searching for keywords in article titles. Her logic is flawless: if an author is writing on purpose for seo, the keyword should appear in the title. If you’re interested in becoming an Inoreader power user, here’s a link to her online manual which was the key to my success in mastering Inoreader.

Todd Lohenry

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If you’re looking to build your online reputation through curation or creation, these are three simple but powerful approaches that may help. I’d like to hear what YOU do and what you think about this approach. Questions? Feedback?

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