Consuming information — the right kind of information — is a critical part of a thought leadership workflow yet only about 10% of online Americans use a feed reader.

consuming informationFar fewer regularly get news through a customizable webpage or RSS reader than search for news. One-in-ten (10%) regularly get news through a customizable webpage, such as iGoogle or MyYahoo, or through an RSS reader. About two-thirds of the public (67%) never gets news through a customized webpage or RSS reader.

Source: Section 2: Online and Digital News | Pew Research Center for the People and the Press

For that reason, I consider using a feed reader to be a competitive advantage and the feed reader I use is Inoreader. In this screencast, I share with you why I think feed readers are important and why Inoreader is the best for me.

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