As a marketing manager, I talk alot about becoming a ‘trusted source’ but what does that really mean? Consider this:
Putting in place a new settlement on trust will not be easy. It will take time, commitment, hard work and investment. It will require a new perspective on the relationship between business and society, the responsibility of corporations, and the norms that govern behavior. But we trust the effort will pay off.
Get the rest of the article here: How Can Businesses Build Trust? | Cynthia Hansen.