Imagine a place where people go to actually watch ads and where marketers can take all the time they want to unfold a story. That magical place is called YouTube and UPS shows us how it’s done:
If you can count on anything during the holidays, it’s advertisements that take aim at your heart — and this one hits the bullseye.
The spot from UPS highlights the bond between a 4-year-old boy named Carson and UPS driver Ernest Lagasca, who Carson calls “Mr. Ernie.”
“When Carson was born he couldn’t drink milk or anything with a milk protein in it, so they sent formula,” the boy’s mom, Karen Kight, told KRDO. “Mr. Ernie would deliver quite a few times to our house.”
Carson loves Mr. Ernie and his truck so much that he has a UPS uniform of his own and dreams of being a UPS driver. And when Mr. Ernie comes to the door in the ad, Carson practically leaps into his arms.
“I could come here three times in week and I’d get the same reaction every single time, all that excitement,” Lagasca says in the spot.
But in the commercial, Lagasca isn’t bringing an ordinary package. As part of the UPS Your Wishes Delivered campaign, he’s delivering a child-sized UPS truck to help make Carson’s dream come true.
“When I drove up, that moment was just amazing,” Lagasca told Fox21 News.
Armed with a crayon map, Carson proceeds to drive around the neighborhood, delivering boxes of cookies and such.