Google Authorship changes have me pondering what to do next. I had been attempting to lend authority to our Kestrel Aircraft web content by leveraging my Google+ profile linked by Authorship to my posts at http://kestrel.aero. Friday, Google announced this is no longer an option and for the past 48 hours I have been thinking about what to do next.
First, I’m reading David Amerland‘s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. It’s not a light read, but it is giving me valuable perspective on this issue and is forcing me to take a look at the bigger picture! I strongly recommend his book and now would be a great time to download and read the Kindle version…
The second thing I’m doing is thoughtfully pursuing microdata formats and learning from Schema.org. Here’s a list of good resources I have found along the way:
Google Authorship changes
What do I do now?
https://storify.com/toddlohenry/authorship-is-dead
What have you learned since Friday? Please share below…
Related articles
- Ultimate list of Google Authorship resources (raventools.com)
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- How To Write Meta Descriptions for Maximum Clicks (raventools.com)
- WPTavern: Google Authorship is Officially Dead, WordPress Authorship Plugins are Now Obsolete (wptavern.com)
- Google Kills Authorship, Photos and All (hubspot.com)
- Google removes authorship from search results (plus.google.com)
- Google Just Killed Authorship Entirely (webpronews.com)
- Google Authorship Killed: Google Plus Next? (forbes.com)
Todd Lohenry 