Jimmy Fallon’s riff on hashtags is fast becoming a social meme. In case you’ve been living under a rock, here it is…

This week at SXSW, some folks were looking beyond Fallon to crack the code. Conclusion?:

Hashtags help discovery of trends, topics, sentiment.

Go to the source: #SXSWi 2014 Recap: High on Hashtags | Search Engine Journal.

I believe that smart people use #hashtags not only to label but DISCOVER the best content. Ask me why in the comments…

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