Zen and the Art of Content Marketing

image of zen master

Kelton Reid of CopyBlogger writes:

One of the best restaurants in the world lives under the fluorescent lights of a subway tunnel in the underbelly of Tokyo.

Of the hundreds of thousands of eateries across the globe, this one stands apart, not for its size, or its glitz and glamour, but for its Zen austerity and miraculous consistency.

Every day of the year, Chef Jiro Ono arrives at his cramped little 10-seat bar down in the subway to do the one thing he’s dedicated his life to … making the best sushi on the planet.

But his sushi doesn’t come with any bells or whistles, or even any appetizers.

At first glance one would never guess that this minimalist sushi bar had earned the highest culinary award in the world, three Michelin stars.

The menu has exactly one item: the chef’s seasonal choice of sushi. Put plainly, three courses of fish and rice.

Yet critics and celebrity chefs from across the world rave that it is easily the best (and most expensive) sushi they have ever eaten.

Go to the source of this quote: Zen and the Art of Content Marketing | Copyblogger

Perhaps this trailer will give you a better idea of the movie…

I must confess that both my wife and I watched this movie with fascination; that doesn’t happen very often! Rarely do we agree on Netflix movies that this movie was something quite different; she was interested in the foodie angle and I was blown away by the kaizen angle. If you love sushi and food preparation this movie will leave you drooling but the part that got me was how everyone in the supply chain talked about doing their work with excellence so that Jiro could maintain his status as the top sushi restaurateur in Tokyo.

Watch the movie and think about how it applies to your consultancy, your blog or your twitter profile. What are you doing half-assed that you could be doing with excellence? For me it was my entire inbound marketing effort and that’s why I had to blow it all up and start over again…

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