Ever heard of the Pareto Principle? Mostly likely you have but may not know it by that name. “The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.” In the ‘e1evation workflow‘, 80% of my results come from having mastered just three tools. Why is this important? My clients include thought leaders like author Nilofer Merchant, author and professor Philip Auerswald, author and professor Timothy Kastelle, consultant Gretchen Jahn and professor and TED Fellow Nina Tandon; people like that don’t have the time or patience to learn an infinite number of tools — they need to know the three that will yield the most effective results…
I teach them [and all my clients] that if I could only use three tools for effective content marketing there is no confusion in my mind as to what they would be:
- Google Reader
- Twylah [Twitter]
Why? No other combination of tools covers the basics of content marketing better. Google Reader helps me find great content that deepens my expertise. WordPress and Twylah help me document my expertise by turning everything I create or curate into content marketing with Search Engine Optimization [SEO] value for my domain. Let me explain…
Here are all the tools I use in the ‘e1evation workflow’:
And here are the 20% that yield the 80% of my results:
Questions? Feedback? Comment or contact me to talk more about how this applies to you and your situation…
- Guest Blog Post: Zemanta puts the ‘cherry on top of the sundae’ (zemanta.com)
- What’s the Difference Between SEO and Content Marketing? (business2community.com)
- Brace yourself! (e1evation.com)
- 6 Points for Success Content Marketing to Drive Targeted Traffic (bloggerspassion.com)
- Attorneys: How Content Marketing Can Take Your Career to the Next Level (marketri.com)
- Five easily-avoided content marketing mistakes (econsultancy.com)
- Know Your Audience: The Marketing Persona (getbusymedia.com)
- Three Content Marketing Myths That Drive Me Crazy (mpdailyfix.com)
4 thoughts on “3.5 tools for effective content marketing in the #SocialEra”
Thanks for this post, Todd.
You’ve given me some good things to think about as I evaluate my online efforts for 2013.
Simplifying and streamlining is always a good idea!
Thanks for stopping by, Collier! Remember — less is sometimes more! 😀