Reverse Engineer Content Strategy

content strategy, Men's Health Magazine

Some good thoughts from the Content Marketing Institute for bloggers that getting serious about blogging ‘on purpose’…

If one thing is certain in life it’s that very few ideas are genuinely groundbreaking, never-seen-before moments of genius. The reality is that almost everything that we do now is either a reinvention of the wheel or a plain-and-simple rehashing of something that has come before.

Some might say these ideas are lame concepts created for and by people too lazy to come up with something of their own. If you believe that, then you’re missing out on a lifetime of learning. Put simply, ideas are very rarely about the concepts themselves but more about the execution. It’s in the execution that brilliance lies.

I use reverse engineering a lot, and when it comes to content strategy, there are few better ways of using this little trick than by “borrowing” content flow and content strategy from the guys and girls who know it best.

Magazine planning has been perfected over decades of iteration, and the very best print-based titles leave a footprint that offers the ultimate blueprint from which you can create your perfect content strategy online.

Source: Reverse Engineer Content Strategy | Content Marketing Institute

For years I said I don’t need no stinkin’ editorial calendar but my results got better when I started thinking like a publisher. This article will help you understand how so go to the source and drink it in…

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