Guy Kawasaki has a clever quote on Inbound Marketing. It goes like this:
“If you have more money than brains, spend it on outbound marketing but if you have more brains then money, spend it on inbound marketing”.
Let’s take a look at inbound marketing HubSpot style…
Source: blog.hubspot.com via Todd on Pinterest
With all due respect to Guy, inbound marketing may be smarter, but many of the top tier inbound marketing ‘suites’ still carry a hefty price tag. Here are 4 that emphasize content marketing and curation that come to mind [listed most expensive first]:
- All-in-One Marketing Software | Inbound Marketing with HubSpot
- Content Curation & Online Marketing Solution – Curata
- Share Ideas that matter | Scoop.it
- Content marketing software to find and share great content | Intigi
My own ‘e1evation workflow‘ on the other hand costs less than $25 per year if you know what you’re doing and all the products used meet the following criteria:
- Best in class
- Free or freemium
- Completely cross platform down to the smartphone level
Great inbound marketing doesn’t have to cost and arm and a leg. Comment below or connect with me so we can talk about how this applies to you and your situation. Remember, the key is to get found when people are looking for you and what you do and that doesn’t need to cost an arm and a leg!
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- Putting the Content in Content Marketing (business2community.com)
- The Laws of Attraction: How Smart Inbound (Internet) Marketing Works (business2community.com)
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- Infographic: The Inbound Marketing Process (marketingtechblog.com)
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