Darren Rowse writes:
Many business owners I speak to who aren’t bloggers scoff at the idea of having a blog. They look at their business and wonder who on earth would want to read about it.
But whether you’re a mechanic, baker, home cleaner, or a landscape designer, you can be sure that a blog could benefit your customers if you do it right.
Don’t believe me? Take a look at Dominick Del Santo’s story from earlier this year. His business—industrial dust collection solutions—isn’t what you’d call glamorous. Yet he tackled the job and owned his niche. Ryan Chritchett’s doing the same with his tech repair company blog.
You could do the same with a business blog in your industry.” Full story at: 6 Reasons Why Your Business Needs a Blog : @ProBlogger.
To Darren’s perspective I would also add this; many companies are already blogging to an audience of one at a time — they just call it emailing! Many emails could be the genesis of a blog post with a little tweaking. Instead of reaching an audience of one with their content, companies could exposé their ideas to billions via Google search. A blog can also serve as a homebase that drives other social media tools through auto or manual posting thereby simplifying participation in the social media process as well. Contrary to the opinion that blogging is just one more time suck, it can actually make a company’s marketing efforts even more efficient. Questions? Feedback?