“Freeing information from jobs” UPDATED 10/8/2012

Friend and client Nilofer Merchant just published a new book “11 Rules for Creating Value in the #SocialEra”. In Chapter 7, “Capture” she talks about one aspect of what she calls ‘levers of value’ and how social can be used to create and deliver work…

Work is freed from jobs. This means that human resources change when most of the people who create value are neither hired nor paid by you. And competition has changed so that any company can achieve the benefits of scale through a network of resources: for example, designing a product from anywhere, producing it through a 3-D printer, financing it communally, and distributing it from anywhere to anywhere.

Merchant, Nilofer (2012-09-12). 11 Rules for Creating Value in the Social Era (Kindle Locations 665-670). Perseus Books Group. Kindle Edition.

Along those lines, I want to share a couple of tactics I use to get other people to do my ‘Personal News Aggregation’ work by creating what I refer to as a ‘Personal News Agency’…

In this screencast I focus in on examples using Twitter, Pinterest, dlvr.it and Twylah to create Search Engine Optimization [SEO] value for your website by leveraging the things other people share…

UPDATED 10/8/2012: Hey, in the video above I struggled with getting an rss feed from Twitter. Thanks to @socmedsean, here’s how to do it:

Okay…here are the details. Start with getting your RSS feed. Twitter still provides access to their RSS feeds via the following URL:


Twitter allows you to customize your search queries by adding certain parameters. Check out this great post on Sociable.co to learn about the Twitter RSS parameters. Basically, by customizing the RSS search, the following RSS search gives me all of my tweets:


(the %3A is the URL encoded representation of the @ symbol)

and I can further refine that RSS search to only show those tweets that include “http”…which means that the search would return all of my tweets that also included links


(the %20 is the URL encoded representation of a space)

and finally, I could further refine the search so that it didn’t include retweets by simply telling the search to exclude any tweets with “RT” in them.


NOTE: The order in which I put the parameters is very important. The from has to come last or it didn’t work properly and the %20s are critical. If your feed isn’t working, check that it is similar to mine above.

via Shhh…Don’t Tell. You Can Still Post Your Tweets to Other Platforms | Social Media Today.

Comment below or connect with me so we can talk about how this applies to you and your situation — I can show you how to deepen your expertise using the strategies and the tactics I talk about in the screencast…

By the way, I highly recommend Nilofer’s book!

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