I don’t want to poison your well, but take a hard look at this infographic and then scroll down to my comments below…
5 steps to make your social content great [infographic] – Holy Kaw!.
For the most part, I agree these are 5 important steps, but I think the sequence is way out of whack. For example; how can you brainstorm if you haven’t pondered the market. Me? I think if the objective is to be in alignment with your customer’s value demand the sequence should go like this:
- Ponder the market
- Brainstorm
- Big idea
- Plan delivery
- Create and Share
- Kick ass! [I think my friend Nilofer would insert that!]
I don’t know — I’m just a humble internet mechanic! What do you think?
Todd Lohenry 