Brian Cavoli of BzzAgent shares…
You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative.
Only one method, the analysis of sales revenue generated relative to the program investment, delivers ROI in the way it is meant to be measured – in financial terms. If you think of that as the center of the measurement universe, here’s how the rest of the social measurement solar system might look:
via [Infographic] The Social Media ROI Solar System « BzzAgent Blog – Social Marketing Insights.
The Social Media ROI Universe « The WOMMA Word
Todd Lohenry 