Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well:
- Deepen your expertise through a continuous learning program
- Document your expertise through blogging and social networks
Everything else is just details…
When it comes to effective business development, or marketing and sales again, I think there are only two activities you need to master:
- Generating leads
- Managing leads
Again, everything else is just details…
Whether you are a freelancer or running a large enterprise I believe there are 7 databases you must manage effectively to succeed. They are:
- An RSS reader
- A Digtal Asset Management system
- A Content Management system
- Social networks and a social media ‘dashboard’
- A lead database
- A Customer Relationship Management system
That’s all there is to it! If you can effectively manage these 7 databases you can go from reacting to your market to dominating your market.
Questions? Feedback? I’d be happy to expand/expound on any of these topics…
Todd Lohenry 