I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says:
If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different? I wouldn’t be surprised (or offended!) if you found yourself gravitating more towards the picture in this post than the copy. But images drive more than just attention — they drive engagement. In fact, just one month after introducing timeline for brands, Simply Measured reports that engagement is up 46% percent per post, and visual content (photos and videos) have seen a 65% increase in engagement.
Effectively using images in a blog post is an issue however, that separates blogger sheep from goats. In this screencast I focus on a couple of ways bloggers can easily get images into their posts with an emphasis on my favorite blogging tool, Zemanta for both WordPress.com and hosted WordPress…
Other ‘images in posts’ screencasts
Storified by Todd Lohenry · Mon, Apr 16 2012 12:10:24