If you want to be a thought leader on the internet, there are only two things you need to do really well…
Assuming that you’re already an expert of some sort — and according to Seth Godin we are ALL experts at something — the two main things you need to do are:
- Deepen your expertise. In other words, get smarter by effectively managing the content you need to become even more of an expert at what you do…
- Document your expertise. Simply put, let people know you know what you know…
Deepening and documenting your expertise may actually facilitate thought leadership by using a few “good, fast, and cheap” tools to get you a share of voice which may get you a share of mind which ultimately could get you a share of market…
I expound here:
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Todd Lohenry 