Last Wednesday we began a series of ‘lunch and learn’ presentations at The Docking Station in Green Bay, WI and I am pleased to share it [almost] in its entirety below. This is the first in a series of ongoing presentations on the topic of thought leadership marketing which will be published in a book called “Be Known” on July 8, 2012.
Why start with Gmail? The answer to me is obvious; if you can’t manage your e-mail how can you be proactive in social media? Personally I don’t believe that you can ever get ahead as long as you are a victim of your inbox…
I have outlined my thoughts on these topics in previous e-book called ‘personal news aggregation‘ which is free for the registration here. Just click on the word registration, supply a username and e-mail address and you will immediately gain free access. If you want to be a thought leader you have to be able to manage the content you need so that you can become and be known as the expert. The journey starts in your inbox!