This week in Google @e1evation

Google Talk

Google. Sigh…

By now, most people have heard that the Google motto is ‘don’t be evil‘. Current trends in social media indicate that many are wondering whether or not Google has forgotten that mantra and took a left turn somewhere in 2011. Even I, the Google fan boy that I am, must admit that some of Google’s recent changes — like the ones made to Google Reader on November 1, 2011 — have left a sour taste in my mouth…

Still, as a social media instructor at Northeast Wisconsin Technical College, I fought hard to have a Google class added to the social media curriculum. Why? The value of Google’s ‘free’ tools is so great that I think it’s foolish NOT to use them despite the hidden cost. All of life is about trade-offs and compromises. Although I may have sold my soul to Google long ago, my students still have a choice…

I firmly believe that Google has two of the three most powerful tools for the collection phase of content management; Gmail and Google Reader. I firmly believe I would not be who I am doing what I am doing without those two tools. Gmail allows me to effectively handle my ‘just in time’ content while Google Reader helps me handle my ‘just in case’ content. They go together like peanut butter and chocolate to help me manage the content I need to be a thought leader in my space…

Per usual, here’s a collection of the best Google articles I’ve found this past week. Enjoy!!!

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