Blogging and its role in content marketing

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Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?

  • Blogs are easy to update and can contain a wide variety of content
  • It is easy to optimize their content for Search Engine Optimization [SEO]
  • Most blogging platforms are open source [i.e., FREE]

When you consider that 2012 is the ‘year of content content marketing’ and that you can add a blog to your website for free, my question to you is what’s holding you back?

I see three reasons why people hold back…

  • Perception
  • Fear
  • Time

I think the answer for most people is simple. The words blogging and blogger bring up images of 40 year old white guys sitting in their pajamas in their parents’ basement spewing out politcal rants. While that demographic has clearly capitalized on the benefits of blogging, it doesn’t take away anything from the power of blogging for content marketing.

Here’s another one:

[blackbirdpie url=”!/e1evation/status/166135819520843776″%5D

I wouldn’t be too concerned about that one either. You or your brand can become a thought leader in your space if you engage in a content management and content marketing campaign tailor made to demonstrate your expertise.

Blogging, on one level, isn’t much different than writing an ’email to the world’ — from that perspective, most people or organizations are already producing more than enough content to feed an interesting blog.

Comment or use the ‘connect’ form so we can talk about how this applies to you and your organization. In the meantime, here are the best articles I found on blogs and blogging this past week. Enjoy!

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Good stuff I read this week…

Good stuff I read this week…

Good stuff I read this week…

Good stuff I read this week…; target=”_blank”>View the story “Blogging trends for 2/5/2012” on Storify]

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